My PM Interview® - Preparation for Success

My PM Interview® - Preparation for Success

Customer Use Cases - Product Growth - MasterClass Series

Chapter 4 - Unlock Product-Market Fit by Defining Customer Use Cases

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My PM Interview
Feb 17, 2025
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Understanding and defining customer use cases is crucial for building products that drive engagement, retention, and long-term growth. Successful products don’t just solve problems—they solve the right problems for the right users. To achieve this, you need a clear understanding of who your users are, what problems they face, and why they choose your solution over others.

This guide will walk you through the essential components of defining customer use cases and how to leverage them to drive retention and growth.


1. Identify the Problem: What Are You Solving?

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