My PM Interview® - Preparation for Success

My PM Interview® - Preparation for Success

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SARANG GURAO's avatar
SARANG GURAO
Aug 29

Lean Canvas - Self-Driving Shuttle for Kids

1. Problem

• Parents worry about safety, trust, and transparency in school transport.

• Driver shortages, rising costs, and inconsistent school bus services.

• Parents’ anxiety over kids traveling with unknown drivers.

• People living in proximity, such as in a township.

2. Customer Segments

• Primary users: Kids (6–15 years). MVP focuses on 6–12 (higher dependency), but coverage extends to 15 for uniform family adoption.

• Economic buyers: Parents, Schools/Districts, Corporations & Realtors owning the townships.

• Early adopters: Private schools, gated communities, premium daycare centers, townships.

3. Unique Value Proposition (UVP)

“A safe, reliable, and autonomous school shuttle designed exclusively for kids - combining driverless tech, human assurance, and full parental visibility.”

4. Solution (MVP)

• Low-speed, geofenced, L4 autonomous shuttle.

• Onboard bus aide/monitor in Phase 1, for all new routes, new buses until sufficient trust & safety data are established. Preferably, a school teacher or staff member living on the route.

• Live GPS tracking accessible by parents & school management.

• 360° camera recording for full transparency (like Tesla’s vision system).

• Guardian app → pickup authorization, SOS, live updates.

• Parents get a notification when the bus reaches school and when it leaves the school.

5. Channels

• B2B sales → private schools, premium daycare networks, corporations (having a big area like a township), and Realtors.

• District tenders (Phase 2).

• Parent referral programs, community pilots in gated societies.

6. Revenue Streams

• Routes-as-a-Service (RaaS): subscription (~$3,500/month/vehicle).

• Parent app premium tier (extra rides, extended tracking features).

• Data licensing (traffic + commute analytics for schools/cities).

7. Cost Structure

• Vehicle hardware: ~$42k/unit COGS.

• Safety attendant cost (Phase 1 + new routes).

• Remote monitoring + cloud infra.

• Insurance, maintenance, compliance certifications.

8. Key Metrics

• Safety incidents (target: near-zero).

• Utilization (rides per vehicle per day).

• Parent adoption rate of the tracking app.

• Customer retention (% of school contracts renewed).

9. Unfair Advantage

• Trust-first adoption model → human aide + autonomous tech during rollout.

• Full transparency stack: GPS + 360° camera + parental dashboard.

• Early regulatory acceptance due to the phased oversight model.

• First mover in the child-specific autonomous commute space.

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