How would you evaluate the success of Instagram Ads? - Instagram PM Interview
How would you evaluate the success of Instagram Ads? - Instagram PM Interview
Instagram PM Interview - Product Metrics Question: What metrics would you look at as a product manager for Instagram ads?
Why are Product Metrics Questions asked?
Product Metric Interview Questions are frequently asked by interviewers during Product Management interviews to gauge your aptitude on whether you are able to properly, identify the key metrics that would help analyze a feature’s performance and its impact on the business, the users, and the product.
Common Mistakes to avoid:
Not describing the product, the feature, its goals and directly jumping into defining the metrics.
Not giving a structured answer and defining generic metrics. (e.g. I would check if the users are using the feature or not).
How to Answer a Product Metrics Question?
The key to correctly answering a Product Metric Question is following a structured framework.
Here is a step-by-step framework, you can follow while answering Product Metrics questions in Product Management Interviews :
Describe the Product. (P)
Describe the Feature. (F)
Define the feature Goals you want to achieve (G)
Describe the User Journey of the feature (J)
Define the Metrics for each step of the User Journey (M)
Evaluate and Prioritize the Metrics. (E)
Summarize your answer (S)
Describe the Product
Instagram is a photo and video-sharing social media platform available on both native app and desktop web, that helps people quickly edit and share photos/videos publicly or to a pre-approved audience. They can also share images, videos, and other people's posts privately via direct messages. People can also share disappearing stories via the Stories feature, watch & share long-form videos on IGTV, and short-form content via Reels.
For today’s discussion, we will be focusing only on Instagram Ads.
Describe the Feature
Instagram Ads enable a person or business to market their brand or product to users of the social media platform. Users can interact with sponsored material in their Instagram feed or stories (like, comment, share, and buy a product or service using Instagram ads).
This boosts user engagement, brand recognition, and sales for companies, as well as Instagram ad revenue.