How would you evaluate the success of Reactions on Facebook? | Facebook PM Interview

Facebook PM Interview: Product Metric Question and Answer - How would you evaluate the success of Reactions on Facebook?

Let’s get started with the solution -

Interview Tip: Always remember to follow the framework. Jumping right into defining metrics is not the best way to answer this type of questions.

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Framework to follow:

1. Describe the Product. (P)

2. Describe the Feature. (F)

3. Describe how that feature is adding value to the user. (V)

4. Define the Goal you want to achieve (G)

5. Describe User Journey (J)

6. Metrics for each step of the User Journey (M)

7. Evaluate and Prioritize the Metrics. (E)

8. Summarize your answer (S)

(PF-VGJ-MES) -> Mnemonic to help you remember the steps & their order.

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So, following the framework mentioned above,

1. We will first talk about - What Facebook is, What it does, its Goals?

2. Then we will go into discussing Reactions - What they are? Who uses them? and Why would people use them at all?

3. How do Reactions add value to the users?

4. Next, I would define the Goal that we want to achieve.

5. Followed by, walking through the User Journey for Facebook Reactions.

6. Next, we will discuss, Metrics for each step of the User Journey.

7. Followed by Evaluation and Prioritization of the Metrics.

8. Lastly, I will summarise my answer.

Tip: Before jumping into the next part, make sure the interviewer is in sync with your approach.

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Describe the Product