Facebook - Product Manager Interview Questions
Facebook - Product Manager Interview Questions
Here is a new list of all Product Manager Interview questions asked at Facebook
To help you with your Product Manager interview preparations, we have compiled a complete list of the most asked Product Management Interview Questions and Answers at companies like Facebook, Google, Amazon, Microsoft, Netflix, etc. answered by PMs at FAANG.
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Product Improvement:
What is your favorite product? Why?
How would you improve Instagram?
How would you improve Facebook Pay?
How would you improve Facebook for commuters?
How would you improve Facebook Marketplace?
How will you solve the problem of misinformation on FB?
How would you improve Facebook Reactions?
How would you improve Google Photos?
How would you double active users on Facebook Shop weekly when only 6% of FB users remain active in the first week and 0.4% remain active after 3 weeks?
How do you prioritize a customer-facing feature with X impact on engagement vs a tech-driven task like upgrading the libraries to eliminate legacy bugs which have no immediately visible impact?
Give an example of a badly designed product.
How would you improve the Facebook Timeline?
How would you improve Uber for a football event?
How would you improve the Amazon Fire TV in India?
How would you make WhatsApp more user-friendly for the elderly to use?
How would you improve the usage of Facebook Groups? How would you measure whether you were successful?
How would you improve Facebook tagging?
How would you improve Instagram Stories?
How can the service of Facebook Messenger be improved?
How would you improve the video experience on Facebook?
What would be a *new* feature or a product that you would like to launch on Facebook?
As a PM for Google Maps, how would you improve the restaurant search?
How would you improve the Starbucks app?
How would you improve Facebook's safety check feature?
How would you improve Facebook Portal?
How would you improve Facebook Rooms?
You are the PM for Facebook newsfeed. How would you improve it?
How would you improve the WhatsApp Search feature?
How would you improve Facebook Pages and how would you determine success?
How would you improve a coffee machine used in offices?
How would you improve news sharing on Facebook?
If you have to build a new FB experience for your phone, what would you build?
Improve the "Sharing Post" feature of Instagram.
How would you improve Facebook Messenger?
How would you improve the monetization of Facebook stories?
How would you use ML to improve Facebook the newsfeed?
How would you improve order conversions by optimizing the product descriptions page for a fashion eCommerce platform?
How would you improve FB profiles and how would you determine its success?
How would you improve the new user experience on Twitter?
On a scale of 1 to 5, how would you rate the Facebook Messenger app and why?
What Facebook products can be improved by showing location information? How?
How would you improve Facebook Ads Manager?
How would you improve Facebook Events?
How would you improve Facebook Jobs?
How would you improve the grocery store experience?
Facebook has experienced a lot of negative news coverage and it's causing an erosion of trust in the product. What would you do to increase trust of Facebook?
How would you improve Instagram feed and measure its success?
How would you evaluate the impact of teenagers' use of Facebook when their parents joined Facebook? How would you improve accordingly?
How would you improve Reddit?
Improve the current iteration of Snapchat to compete with the likes of Instagram and TikTok.
What is your favorite Facebook product and why?
How do you improve Facebook Watch?
How would you improve Facebook comments?
How would you improve Facebook Search?
Which is your favourite email client and why?
You are a platform PM. How would you improve the current platform and tools for Facebook's AR/VR developers so that they can build solutions with better performance and reliability?
Improve Buy and Sell Groups in Facebook.
How would you improve Facebook Groups given the goal of increasing the feeling of community?
How would you improve the Facebook newsfeed?
Product Design:
Design a product for Facebook to fight COVID-19.
How would you go about designing a new location-sharing app for Google?
How would you design a product for improving teenage health?
Design an app for the California’s Department of Motor Vehicles
Design a jobs product for Facebook.
Design a social travel product.
Design a Facebook tool for the Olympics.
Design an application launching in the US marketplace that enables patients to find doctors.
As a Product Manager on Facebook Newsfeed, how would you decide whether to show an advertisement or the "People You May Know" widget?
What innovative new product can make park gatherings be more social, with strangers?
Design a washing machine for Google.
How would you design a gardening app?
How would you design a new music experience for Facebook?
Create a way to sell movie tickets on Facebook.
Build an education product for Facebook.
How would you go about designing a dashboard of call quality for WhatsApp?
Build a feature for lending (goods) on Facebook.
Build a new product on Facebook to find apartments.
Design an app like WhatsApp for the blind.
Mark Zuckerberg wants you to redesign the television experience. How would you go about it?
Design a product for wine drinkers.
Design a better house hunting experience
Design an app/feature for people to find jobs on Facebook.
You are a new PM at Facebook. Design an app to help people save money.
Design a product for child care.
As a PM at Apple, how would you reduce accidents with smartphones?
Design an app for museums.
How would you build a babysitter service for FB
How would you make it easier to find new books to read?
Facebook wants to enter the house hunting business. If you were assigned to develop a product for the new business, what would you build?
Build a restaurant product for Facebook.
Facebook decides to enter the travel market. As a PM how would you design a product?
Design a product for pet lovers.
Design "Facebook email."
Design a product for the ski industry.
How would you improve the Oculus home page?
Design a product for collectible lovers on Facebook.
Design a product for patients to find the right care?
This is year 2050. Design a teleporation device.
Design a product to help Facebook employees improve their learning.
Build a volunteer product for Facebook.
Design a Facebook product for helping people with isolation and boredom during the current lockdown.
Design a product to improve the lunch experience in XYZ company.
Design Lyft for kids.
Design a smart shoe.
You are a PM for Facebook Sports. What would you build?
Design an alarm clock for the blind.
Design a spreadsheet for mobile phones.
What features do you like about Facebook? How would you improve it?
How would you build Facebook for the blind?
Design a product to help people who need a blood donation
Let's redesign Facebook pages for small businesses.
Design a relocation feature for Facebook.
Design AR/VR product for 50+ year olds.
Design an app for planning vacations.
Design Facebook for doctors.
Design a real-estate product.
Tell me a recent frustrating experience with technology.
How would you build Facebook Birthday from scratch?
Design a way for people with similar interests/hobbies to connect.
Design a travel product for Instagram.
How would you go about designing a toaster?
How would you build a product to encourage deeper engagement in Facebook Groups?
Facebook wants to enter Food space. What would you build?
What would you build to spread positivity on Facebook groups?
Design a Facebook product for organ donation.
You are a PM of a well-funded start-up. What would you build to solve for parking?
Design a vacation experience.
Design a product to choose cheese.
How would you help couples to spend time meaningfully with each other?
Build a product for podcasts.
Design a question and answer website like Quora.
How do you design an app for people who just moved to a new city and are looking for doctors?
Design Facebook in a more secure, private, and intimate way.
Design a new feature in the Facebook app for sports.
How would you improve Facebook's marketplace
Design a new feature in the Facebook app for volunteering.
Design a grocery delivery system during COVID.
Instagram users feel they spend too much time on the app. Develop a feature to combat this dissatisfaction.
Design a product to help people get rid of personal items.
You are the PM for iPhone iOS. Design the next generation iOS with two goals in mind: increasing the number of upgrades to this iOS on existing iPhones & converting Android users to iPhone.
At your startup, you want to build a product to help people discover wine. What do you do?
How would you design an app to make it easier for people to help other people?
Build a product to help me get a pet.
Design a product to solve the long process of making an appointment with doctors.
Design a gaming product for Facebook customers.
Design a better house hunting experience.
How would you combat misinformation in the newsfeed on COVID-19?
Design a Facebook news product.
Design a learning solution for Facebook.
Design a financial services Facebook product.
How would you create a feature on Facebook to combat depression, suicidality and self-harm?
Design a Facebook product to help people follow a healthy living lifestyle.
How would you design an app for pet owners/lovers? The app is to be a social platform where the users can connect and share their experiences, etc.
Design a high-tech gym.
Design a Facebook feature to find roommates.
Design Lyft for deaf drivers.
Design a healthcare product for immigrants.
Design a fire alarm system for the deaf.
How would you design a volunteering app for Facebook?
Design a career counseling app for students in India.
Design an app for touring a city in an offline mode.
Design a wedding planning experience within Facebook.
Design a product for FB or Google to help people relocate.
Design a pinning feature in a chat app such as WhatsApp.
Design a grocery app for Facebook.
Design a smart product that uses AI for kids.
Design a product to help users learn the Japanese language.
Design a Facebook Healthcare application at the beginning of COVID.
Create a product to monetize Facebook Marketplace.
Design an app for kids field trip.
Design Facebook for the education industry.
Re-design the airport experience.
Build a new feature for natural disasters
Design a stock trading product for Facebook.
How would you authenticate reviews for Facebook Locals
Design an Instagram feature to help people find a restaurant.
Design a voice assistant product for kids.
Imagine you're a PM at Instagram. How would you design a product for finding recipes?
You're a PM at Facebook. Design a product to increase engagement in a local community.
Design a product to help people buy cars.
Mark has asked you to build a new app for wine shopping in a grocery store. What do you do?
You are a small startup. Suggest a product in the health and wellness space.
Design a better water bottle.
What would you build to help with Home Repairs?
How would you design a product to help with Home Maintenance cost ?
Build a real estate product for FB.
Design a new product from Facebook to improve vacation experiences.
Design a new car dashboard.
Design a product for kids.
How would you design an app that helps consumers find Happy Hours?
How would you build a product on Facebook for blood donation?
Design a product for job seekers to create resumes and find the best matching jobs easily and quickly.
How would you design an app to help people choose which cheese to buy at a grocery store?
Design an experience for getting book recommendations on Facebook. How would you measure success?
Design a library for the future.
How would you design a consumer application for a scooter-sharing business?
Build a product to solve the dog poop problem.
How would you design a bicycle renting app for tourists?
Build a product to buy and sell antiques.
Design a volunteering product for the Social Goods team at Facebook.
You are a PM for a grocery store. How would you organize the aisles?
Design a product that helps people become healthier.
How would you build a product to help people travel?
Design a friend recommendation system for Facebook.
We have observed an organic increase in posts from small businesses regarding help wanted. Facebook has decided to invest in Jobs. How would you design a product for this need?
How would you use Facebook to create a doctor referral program?
Design a product for teaching kids good behaviors.
How would you design FB Sports?
Design a refrigerator for offices.
Design a Facebook feature that measures user happiness.
How would you design a product for Facebook to take on LinkedIn?
How would you design a ride-sharing app on Facebook?
Design a way to make airport layovers suck less.
Design an experience for collectibles (stamps, coins, etc.) on Facebook.
What product would you create for teens on Facebook?
Design a way for people to find apartments.
How would you design a subscription model for Facebook Groups to increase revenue and engagement?
Design a website for monthly rental units.
Design WhatsApp's status feature.
Design a contactless movie experience for PVR.
Let's imagine that the Ads product manager asks you to introduce ads inside the Facebook dating product. What would you do?
Facebook is a multinational company with many offices around the world. Its employees are constantly traveling. Build a solution for FB employees travel.
How would you use Facebook to find a dentist?
Design an app that helps people find a doctor.
CTO comes to you and says that we should invest in the space of music. What will you do?
Design a tool for a community.
You are a PM for Facebook Travel. What would you build?
Design a shopping app to improve the in-store grocery shopping experience.
Design a food allergies app.
Design a product for a theme park.
Design a spreadsheet for mobiles.
How would you design a product to help with Home Repair cost ?
Design a product for people to find a mentor.
Design a product for job seekers.
Design a feature in a chat app such as WhatsApp for the data collection of company managers.
What do you dislike about a Facebook feature of your choice?
How would you design Facebook Events 2.0?
Design an innovative chat feature.
How would you improve Facebook Live?
Design Facebook for monks.
Design a SAAS product using available augmented reality concepts.
What would you build as an educational product for Oculus?
You're the CEO of a startup and you want to do something innovative in travel. What should you build? (Only constraint is that it's a software product)
How will you design a devotional social network App for devotees?
Let's say we wanted to implement a feature in Gmail similar to Amazon Mayday. How would that work?
I travel often for work and I face challenges with luggage check-in. How would you create a product for this?
How would you build a product for movies on Facebook?
Design a better doctor search and visit experience.
How will you design a brokerage/investing app for Facebook?
You are the PM of Facebook Marketplace. You have been presented a proposal for sellers to provide a government-issued ID before they can post their products. How would you decide whether to implement this feature?
If you could build any product, what would you build?
How will you design a tissue donor app for Facebook?
You are the PM of Facebook Shop. What would you do?
Design a product that's part of the current Facebook app and helps hospitals with their medical donation needs.
How would you incorporate stories into Instagram Explore?
How can you help Facebook design an urban public space?
Create a product for borrowers and lenders.
Design a product for tissue donation.
Design a new social media product.
Design a product to improve Facebook employees’ health.
Design a crisis management app.
You are a PM at Facebook. Design a new app for capturing and sharing photos and memories for families.
How would you redesign Facebook Pages?
As a PM for Facebook, what product would you build to make people safer?
Facebook is considering building something for conferences during covid. How would you design it?
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Product Estimation:
Estimate the number of WhatsApp chats occurring in India.
Estimate the number of bicycles required to start a bike-sharing operation in a big city.
How many passengers are in planes in the air at any given time in the U.S.A.?
Estimate the number of Facebook users in India.
Estimate the bandwidth (bits / s) of a 747 crossing the Atlantic filled with CDs.
Estimate how much budget is required for Facebook to maintain Facebook Photos.
Estimate the number of groups on Facebook
Estimate how many product managers work at Google?
How much time is spent waiting per day for a real human in the Automated Systems in the US?
How many X-Rays are done in the World in a Year?
Estimate the total number of cows in Canada.
What is the revenue of Bing ?
How would you analyze the performance of Facebook in country X vs. country Y?
What is the weight of the Empire State Building?
How will you reduce Chime's operating cost by 50%?
How much storage space do you need to store all the information from Google maps?
Estimate the Number of WhatsApp Chats occurring in India [FREE]
Estimate the Number of Hours spent on Smart Phones by all Indians
Estimate the Number of Golf balls that can fit in a School Bus
Estimate the Number of Tennis balls you can fit in an Aircraft
Estimate the Number of Refrigerators sold in India every year
Estimation - Number of Queries Answered by Google per Second
Estimate the storage space is required to host all the images of Google Street View
Product Metrics:
How would you evaluate the success of Reactions on Facebook?
How would you evaluate the success of Instagram Stories? [FREE]
What success metrics would you use to measure a payment gateway product?
How would you measure the success of Facebook Likes?
You are the PM for Facebook Live. What are your priorities?
What metrics would you look at as a product manager for Instagram ads?
You launched a new feature that determines whether a Facebook message was read by a recipient. What metrics would you collect? How would you know the feature was a success?
Identify one metric for Facebook Marketplace that the whole team should monitor daily.
What metrics would you use to track the improvement of sense of community within Facebook Groups?
You are PM of FB Events and you saw an overnight drop in RSVPs by 10%. How would you go about determining what happened?
You are the PM of the Facebook timeline. How would you measure retention?
How would you measure the success of the Facebook Friends feature?
How do you measure the success of the Facebook Fundraising feature?
How would you evaluate the success of Reactions in Facebook?
What goals would you set for a Facebook Dating feature?
Imagine you are the PM in charge of Reactions on Facebook - the new way to interact with posts by using “love”, “haha”, “wow”, “sad”, and “angry” reactions. What would success look like in terms of number of non-like reactions per post at launch and how do you come up with this? Would this number differ by reaction? Why or why not?
You are the PM who launched Instagram videos. What would be the goals and what would be the success metrics?
What are the success metrics for Facebook Live at the growth phase?
You are the PM of the "Share" feature on Facebook. How would you measure the success of this feature?
How would you go about setting goals for Instagram hashtags?
How would you determine success for the Facebook profile verification checkmark?
How would you measure improvements made to Facebook messenger?
How should you decide whether to autoplay videos on the newsfeed? What are the metrics for success?
Instagram is launching video calling. How would you test and measure its success?
You are the PM for Facebook Pages. What features would you prioritize?
How do you define the goals and metrics for Facebook Newsfeed?
If you were the PM for Lyft, what dashboard would you build to track the health of the app?
You are the PM for Facebook, Instagram. You want to add new "Mute showing food" feature. How do you measure success?
You are the PM for Alexa. Decide which metrics you would prioritize.
What metrics do you think are most important for evaluating the success of Facebook’s Workplace product?
What metrics would you pick as True North for Facebook Story?
Let's say that Facebook would like to change the user interface of the composer feature (the posting box) to be more like Instagram. Instead of a box, Facebook would add a "+" button at the bottom of the page. How would you test if this is a good idea?
Facebook wants to split its newsfeed into two. What metrics would you look at to validate this decision?
How do you measure the success of Instacart?
Set goals for Facebook notifications.
Say you're the PM of Facebook and you have launched a new feature X with 20% engagement. How will you know if the overall engagement of Facebook has increased/decreased or remained same?
How would you measure success if you were to build a Facebook Events feature from scratch?
Let’s say we want to figure out for any Facebook user, who their best friend is so we can prioritize showing their content in the News Feed. What product signals and metrics (max 5) would you use to determine who a user’s best friend is?
Pick a feature from a product of your choice & tell us how will you assess the success of that feature. Assume it is being launched now.
What goals would you set for Instagram Reels, as an Instagram Reels product manager?
How will you define metrics to measure meaningful social interactions?
How do you define success for Facebook Sprouts?
You are the PM of an events product. How would you define success and what goals would you set?
Facebook is running a test where they hide the like/comment/share bar of each Newsfeed post in the ellipses menu (3 dots in the corner) to increase the density of the feed. What metrics do you expect to move? How do you decide to fully roll out the feature?
How would you define meaningful social interaction for Facebook? What metrics you would use to evaluate?
How would you measure the success of the Facebook photo upload feature?
You are PM of FB Login used by 3rd parties and you notice successful logins metrics is down on a Monday morning. What will you do?
You are a PM for Instagram stories. You are considering increasing the expiration time of the stories. What metrics would you look at to make this decision?
Facebook's DAU is decreasing 15% per week from the last 3 weeks. Find out why.
You are the product manager for Instagram stories. How would you measure success at launch?
You are the PM for a COVID-19 information portal. What are the goals that you will set for the team?
You are a PM for Facebook Events currently focused on growth. What would be your North Star metric?
How would you set the success metrics of Facebook Dating?
Define the success metrics for videos on the Facebook Newsfeed.
What should be the goal for Facebook Live?
How would you measure the success of Facebook Posts feature?
What metrics would you take into consideration for Instagram's swipe left to open camera to post a new picture? Pick one or two metrics and provide the reasons for picking them.
Imagine Facebook doesn't have any marketplace product and you have been tasked to build it. What is your mission, goal and success metrics?
What goals and success metrics would you set for buy & sell groups?
You just launched Instagram Video. How would you know if it is successful?
You're the PM of Facebook Birthdays. Birthday greetings drop one day; what do you do?
Your team is proposing removing the profile photo upload step in the onboarding flow. What metric would you look at?
We're launching hashtags on Instagram for the first time. What are your goals?
How would you set a goal for Life Events on Facebook?
How would you define success for FB Pages.
What's the goal of Microsoft Xbox?
How to measure success for Facebook Events?
How would you decide if Facebook should invest in the space of Volunteering? Set the success metrics.
Set a goal for Facebook groups admins.
What makes an event successful and how do you measure that success?
Product Execution:
There has been a 15% drop in usage of Facebook groups. How would you fix it?
Product Execution: Uber Product Manager Interview - Increase in Cancel Rates
What would you do if there is a High Acquisition but Low Retention?
Daily active users on Instagram have dropped by 20%. What are the steps you will follow to identify the root cause?
Facebook Ads dropped by 20%. Mark Zuckerberg calls you and asks you to fix it. What do you do?
There has been a drop in the number of Facebook groups created. Why?
You are the new PM for a new crypto exchange. Set a product roadmap and define the core metrics for the first 18 months.
You are a PM for LinkedIn Trust Team. A number of senior influencers at LinkedIn have complained that they receive innumerable spam connection requests and they threaten to leave the platform or launch a tirade against LinkedIn. What do you do?
A user satisfaction survey was conducted for two groups of facebook users (each with a 50k sample size). Group 1: Enabled certain login security features (Experiment). Group 2: Did not enable these security features. It was found that user satisfaction with Group 1 was 30% lower than with Group 2. Why do you think are the reasons? Comment on how the survey was conducted.
Engagement on Facebook Groups dropped by 25%. How would you investigate?
Facebook recently launched a new feed algorithm. As a result, the average session duration dropped by 20%. What would you do?
You are the PM of Friends on Facebook. The % of friending has dropped by 5% over the week. What happened?
There is an issue in a sign-up flow, users are no longer signing up for our service, what would you do?
You are the PM of Instagram. How would you incentivize people to post more stories?
If the Instagram stories engagement rate goes up 10% during the first 7 days, and then decreases 10% in the next 30 days in the US and Spain, what would you do? In the US, the decline has reached a plateau, but in Spain it continues to fall further.
Facebook Stories usage is down by 30%. What would you do?
You're the PM for Facebook Reactions. Reactions are up 20% but comments are down 10%. What would you do?
You're the PM for Facebook Like. You notice that Like acceptance is down 5%. What do you do?
Facebook wants to split its News Feed into two. What metrics would you look at to validate this decision?
How would you measure success metrics for Facebook Fundraisers?
50% of users who RSVP yes to Facebook Events do not show up. What would you do?
Design a banking application for a blind customer or with low vision impairment.
Events usage, specifically, the "Yes, I'm going" usage is down significantly in the past three days. What would you do?
The Facebook Messenger usage is down. Figure out why. What would you do?
New users signing up for FB are not returning after 30 days. How will you identify the problem? Discuss solutions to that.
How would you diagnose a connection issue with Instagram?
You are the PM of Instagram app. The MAU has been constant but DAU has declined. What will you do?
You launched a new signup flow to encourage new users to add more profile information. A/B test results indicate that the % of people that added more information increased by 8%. However, 7 day retention decreased by 2%. What do you do?
There is a 15% drop in the open rate of Instagram App. You are the PM. Tell us what could have happened.
You are the PM for a streaming video service. You come into the office and see that one key metric has dropped by 80%. What will you do?
You are an early employee at Transferwise. Segment your customer base and devise a growth strategy based on that.
How would you go about building a marketplace app for finding available parking spots?
What are you going to do to Increase follow on donation among users?
Android weekly usage dropped all of a sudden. How do you find out what happened?
As a new PM for Facebook, how would you help in improving FB's meaningful social interactions?
How will you decide lock-in time for a seat (before user makes the payment) on checkout page of an airline ticket app?
Facebook has 2 applications - Facebook Blue which is the normal app, and Facebook Lite which is a lighter version specially designed for geographies with lower internet bandwidths. It is seen that user retention on Facebook Lite is low compared to Facebook Blue. Investigate why.
What is the problem statement of the new upcoming disappearing feature in Whatsapp?
Weekly active users (WAU) for iPhone app dropped. What happened?
How would you decide between showing more ads on the Facebook Newsfeed vs showing a "People you may know" recommendation widget?
You are the PM of Instagram stories. What goal would you set and how would you measure success?
You are the PM of Facebook Lite. What goals would you set?
We've outsourced a critical mobile app to a 3rd party developer. How do we decide when to take that development in house?
You are the product manager for Airbnb Experiences. What goals will you set for your team? What north star goal will you use?
You are the PM of notifications. How would you determine the trade offs between showing your friend’s fundraiser or the event they are going to / created?
How would you set the goal for FB's Crisis Response feature?
Imagine you were in charge of Facebook Watch. What metric would you want to measure?
How would you define success for Facebook Shops?
How would you decide whether to build a feature or fix a bug (assuming both take the same engineering effort)?
You are a PM for Instagram Stories. You are considering to increase the expiration time of Stories. What metrics would you look at to make this decision?
If you were the PM for FB marketplaces, what goals would you set?
Define the metrics for YouTube search.
How would you measure the success of Facebook dating?
How would you determine success for Instagram Reels?
Should Uber Eats be a different app from Uber Rides?
At Facebook, you notice a sudden spark in DAUs in Indonesia — how would you determine the cause of this?
Ad publishing rate dropped for Facebook Ad Manager. What would you do?
Photo sharing usage dropped abruptly. Troubleshoot the issue.
Facebook Events startup time slowed. What would you do?
The creation of Facebook user groups has gone down by 20%. What will you do?
You are the PM of Messenger, you noticed that its DAU has gone down significantly. How would you go about looking for the root cause?
An engineer suggests showing suggested Buy/Sell Groups on users' newsfeed instead of the People You May Know section. How do you determine if that is a good idea or not?
Page Creation in Facebook went down by 10%. What would you do? Let us say you have solved it. Pages are up and back to normal. However, WAUs went down by 5%. What would you do?
You are the PM for privacy and security at Facebook. What goal would you set and how would you measure success?
How would you decide to display ads on the Facebook Newsfeed? After every 100 posts or 25 posts? Evaluate tradeoffs.
Friend requests are down by 10%. Evaluate why.
How would you set goals and measure success of Instagram stories? What will happen if too many stories are getting created instead of posts?
Should Facebook require users to upload profile photos during onboarding? How would you go about deciding this?
Mark Z wants to up-convert all the media uploaded into high resolution media. What would you do?
What are the goals for Facebook's Newsfeed?
Why did Facebook build Facebook Stories?
Product Manager comes to me (Data Scientist) and tells me that the "share" button feature is not improving engagement. Let's take it out. How would you, as a Data Scientist, evaluate that feature?
Imagine you were in charge of Facebook Watch, what metric would you want to measure?
What is the goal for Facebook Lite?
Live stream participation in US is down but in Spain increasing over time. What would you do?
How would you measure the success of discovery features on Instagram?
How you would prove the value of the Reactions feature ? How would you decide whether to launch it or not ?
Ad publishing rate dropped for Facebook Ad Manager by 10% since last night at 10PM. What would you do?
The success metrics for Facebook Events dropped over the last two weeks. What will you do?
Your team has implemented a change in the "Share" feature and released it for A/B testing. You realized that there is 20% of usage of the feature. Would you still decide to release it?
Determine the right number of photos to show in Facebook's newsfeed.
You are the PM of Facebook Buy/Sell Groups. Engagement on listings in these groups is trending up, but the total number of listings has plateaued. Why?
You are the PM for Facebook newsfeed. How would you decide between showing events or videos?
Facebook Logins are going down. What would you do?
Profile pictures are mandatory today. What if it were made optional going forward? Evaluate.
Facebook events RSVPs went up by 20%. what would you do?
You ran an A/B test and saw that it drops engagement. What would you do about it?
How would you implement Facebook Reactions?
You're the PM for Facebook Newsfeed. How would you decide whether or not to auto-play videos or make the videos click-to-play.
Imagine you are PM at Facebook. You walk into your office one day and see Messenger DAU are down by 10%. Why?
Clickthrough rate for notifications are down by 10%. Why?
Engagement on Facebook stories is going up but Ads revenue is going down. What will you do?
You are a PM at Facebook. An engineer comes with an idea to place a feature on the Facebook homepage that would show items that you may be interested in. Would you build it?
Suppose you have 3 engineers. How would you allocate the 3 engineers between addressing hacked accounts and spam messages?
It's Instagram in 2013. How would you define success for the team whose charter is to build the first API?
Tell me about a project you managed end-to-end.
If you were the Product Manager for Facebook Watch, how would you decide between releasing an entire 10 episode series every week, or releasing 1 episode a week for 10 weeks?
You are the Product Manager for Video calls on Messenger. How would you set goals?
How do you mitigate risks associated with Product decisions?
Would you launch a better matching algorithm for Facebook Dating?
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Product Strategy:
Which channels would you use to increase top-of-the-funnel activities for Duolingo?
What are some alternative uses for chopsticks besides eating?
What should Airbnb's strategy be during the COVID-19 pandemic?
You are the PM for a B2C product that has an advertisement-based monetization model with significant and steady daily revenues. One day, there are no ads served and the revenues plummet to zero. What would be your strategy, as a Product Manager, to deal with this crisis?
How would you monetize Facebook messenger?
What should Facebook's next acquisition be?
How would you optimize the use of Facebook reactions?
Should Google get into the ticketing market? If so, what would you build?
Why should Facebook enter the dating market and how would you execute it?
You're the PM for newsfeed and you have to decide whether to show more videos or more events. What do you do?
What should Facebook's strategy be for the next 2 years?
How would you decide whether or not to accept payments for Facebook messenger?
Imagine you're a PM at Amazon and you're working on a partnership with Facebook that has the goal of leveraging FB's friend network to drive Amazon sales. Walk through the lifecycle for building this integration/partnership.
What are the trade offs with Facebook Stories usage going up and Facebook posts going down?
Imagine you're the PM for WhatsApp. What would you prioritize for the upcoming quarter?
You are a PM for Facebook Groups, which hasn't launched yet. Do a deep dive on your launch strategy.
How would you monetize Facebook Dating?
How do you decide to launch additional reactions for Instagram?
Should Facebook allow political ads?
How do you create a product roadmap?
What are the tradeoffs between having advertisements vs. no advertisements on Facebook?
How will you reduce Paypal's operating costs by 50%?
How would you use Facebook groups to promote an event?
What should be short and near term goals for Netflix.
Where do you think Reels fits in Facebook's long term strategies? Why choose Instagram to launch Reels and not Facebook?
If Elon found you and made you the next GM, would you use spacex to launch air travel around the world ?
What is the next billion dollar opportunity that Facebook has not pursued yet?
Should Google make one more attempt at social media?
What will be your release strategy for Facebook Reactions? How will you monitor the release?
How would you decide if you should build a "Products you might want to buy" feature on the Facebook Marketplace newsfeed?
If you were the product leader responsible for Facebook search globally, how would you create a 5-year vision and strategy?
How would you increase the number of comments in Facebook groups ?
What would be your strategy to bring partners onto the Facebook platform for Black Friday?
How would you increase the monetization of Farmville over and above the current features by 10-15%?
How would you grow the number of Instagram users?
If you were a senior PM for Google Maps, what would your goal be for the next year?
How would you ideate, scope and execute a new partnership (partner) for Facebook Marketing Partners Program?
Increase the number of WhatsApp downloads.
How would you think about monetization for Facebook Marketplace?
Swap 'People you may know' with 'Products you may buy'. As a PM, how will you make a decision to swap an existing feature with a new feature without developing the new feature?
Which vertical should be the focus for Facebook Watch? Why?
Should Uber work on a shuttle service that runs between SF and South Bay?
Design a product to improve diners' experiences at restaurants after they finish the meal.
Why did Instagram remove the like count on posts?
You are the PM at Facebook Post. What reactions should we add next?
How would you go about ranking posts and everything else on Newsfeed?
Would you build a travel product on Instagram?
"You're the PM for Google AdWords. One of the core initiatives you own is to increase spend, account engagement, and number of accounts in the SMB (small-to-medium) business space. What does your 1-year roadmap look like?"
How would you enter into blue collar hiring?
Mark Zuckerberg walks into your office and tells you to re-envision Facebook Newsfeed. What would you do?
You're the PM of Facebook Events. What do you do?
How would you monetize WhatsApp?
You are a product manage of Oculus. Only the physical product exists. How will you go about designing the strategy?
You are eating in your company cafeteria and someone taps you on your shoulder. It's your CEO asking you what the company should do next. What would you do?
Build a grocery solution.
What is the difference between horizontal and vertical integration?
Facebook has launched Rooms as a feature which is similar to Zoom & MS Teams. Rooms lets user create rooms to host events. Should Instagram also launch this program?
How would you decide if you can introduce an "Ad Reel" after every 5th Instagram Reel video?
What if Facebook removes Facebook Groups? How will it impact the community?
A few years ago, Facebook used to restrict user signups with .edu emails only. Why did they remove that restriction and what were the pros & cons of doing so?
Non-profit organisations need more volunteers. You are asked to asked to build an app or feature on Facebook. Why and how would you execute that?
You are the PM of Facebook Shops. You see the items sold per week is up but the number of messages on Marketplace is down. How would you evaluate this tradeoff?
What should be the strategy for news on Facebook Video?
Should Facebook launch a feature suggesting to "Unfriend this friend"? If yes, how should it decide which friends to suggest to unfriend?
How many ads should Facebook Newsfeed display?
Should Facebook build a tablet?
You're the PM for Facebook Newsfeed. What's your roadmap for the next year?
Several FB users have experienced shopping integrity issues, where the product they received is different and/or much lower quality than expected (i.e., misalignment between product advertised via FB ad and product received). How would you determine if this is a problem worth solving and what product enhancements would you make to address this issue?
Behavioral:
Why do you want to work at Facebook?
What's the one thing that excites you the most about Product Management?
How do you take product decisions involving multiple stakeholders with consent?
How do you use research & data to guide your day-to-day decisions?
What tools do you use in your day-to-day activities as a Product Manager?
How would you keep developers in your team motivated to turn out quality work?
Tell me about a time you had to make a decision to make short-term sacrifices for long-term gains.
How will you manage a team where team members are more experienced than you?
How would you Earn the Trust of a Group?How do you know when to cut corners to get a product out the door?
You are a PM and you are about to enter the product launch meeting with all stakeholders. How would you prepare for that meeting?
What would you do to make sure Facebook employees do not feel lonely?
How did you turn an adversary into a confidant?
Instagram executives had a strategy meeting. They decided to pursue something in the area of education. You've been chosen as the PM to lead the effort. What do you do?
Tell me a piece of difficult feedback you received and how you handled it
Why are you the right pick for the role ?
What is your major weakness or area to improve?
Tell me about a time you faced an ambiguous problem.
List two traits of a successful PM. How do you rank against those?
Tell me about a time you had to manage stakeholders and manage risks.
How did you resolve conflict among different groups?
Tell me about a project where you didn't have enough resources, and how you delivered.
How do you know as a PM that you have enough data to make decisions?
What is the hardest decision you ever had to make as a PM?
What advice would you give to someone new to PM about what is important for a PM
Was there a time when you disagreed with the manager's decision? How did it play out, and what happened in the end?
What is the most creative thing that you have done as a Product Manager?
How do you make sure you keep improving as a PM?
How do you define a good PM vs. a bad PM?
Why did you choose product management as a career?
Tell me about a product you managed from idea to launch.
Tell me about a time you overcame a difficult challenge.
Tell me about a time you disagreed with engineering and what the outcome was.
Tell me about a time you have had to drive change.
How has your past experience prepared you for this (PM) role?
What was a negative feedback you received and how did you handle it?
Tell me about a time you had to win over a group that didn't report to you with your vision.
AB Testing:
What A/B tests do you suggest to make it easier to find friends on Facebook?
What A/B tests would you run to increase the number of messages sent and received on WhatsApp?
Decide between displaying Facebook’s ‘People You May Know’ or an Advertisement?
Product Launch:
How would you relaunch Google Glasses?
How would you launch Google’s driverless car service?
Would you want to launch a fitness app for Facebook? If yes, why? Please elaborate all requirements and prioritizations.
Facebook wants to change privacy settings from Friends, to Friends and Friends that are tagged. How would you convince Mark Zuckerberg this is not a good idea?
What factors need to be considered if you want to launch your product in a new market?
How would you launch a social fitness device?
How would you pick which reactions to launch for Facebook Reactions?
How would you launch reactions for Facebook?
Design an MVP experience for a real-estate investment app.
Technical:
How does TinyURL work? [FREE]
How would you determine how to rank posts in the newsfeed?
Imagine you were asked to design a "trending photos" feature. How would you go about it?
Imagine you're the product manager for Facebook Marketplace. Since many sellers don't mark items as sold, what existing functionality and metrics could you use to determine whether an item has likely sold?
Now get, Full Access to All PM Interview Questions and Detailed Answers by FAANG PMs for a Year! Get the Yearly Subscription now! 👇
Preferred Payment Methods:
Google Pay / PhonePe at UPI Id - mypminterview@oksbi
Paypal at mypminterview@gmail.com
Once done, email the payment receipt at mypminterview@gmail.com