Increasing Hotel Bookings on MakeMyTrip
You are a PM at MakeMyTrip. You see that the number of hotel bookings on your platform are not increasing even though the number of flight bookings is on a rise. What solutions would you propose ?
Understanding the Problem
MakeMyTrip (MMT) has observed that while flight bookings on the platform are rising, hotel bookings remain flat. This discrepancy suggests a conversion gap – customers are using MMT to book flights but not extending their journey to book accommodations on the same platform. In the Indian travel market (MMT’s home base), this represents a lost opportunity, as OTAs (Online Travel Agencies) are meant to be one-stop shops where travellers can conveniently book flights, hotels, and more in one place. A growing flight business without parallel growth in hotels implies that something is preventing flight customers from booking hotels on MMT. Before jumping to solutions, it’s critical to analyze where the problem might be occurring and which factors could be contributing to the stagnation in hotel bookings.
Key Factors Behind Stagnant Hotel Bookings
Several factors could be contributing to the lack of growth in hotel bookings despite increased flight sales. Lets explore them one by one,