My PM Interview - Product Manager Interview Question Answers

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[Solved] 170+ Product Metrics Questions and Detailed Answers

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[Solved] 170+ Product Metrics Questions and Detailed Answers

Here is the complete list of all Product Metrics Questions & detailed Answers asked during Product Management Interviews.

My PM Interview
Jun 2, 2021
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[Solved] 170+ Product Metrics Questions and Detailed Answers

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To help you with your Product Manager interview preparations, we have compiled a complete list of the most asked Product Management Interview Questions and Answers at companies like Facebook, Google, Amazon, Microsoft, Netflix, etc. answered by PMs at FAANG.

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Important Read: How to Answer Product Metrics Questions?

My PM Interview - Product Manager Interview Question Answers
How to Answer Product Metrics Questions?
Why are Metrics Questions asked? Interviewers like to ask Metrics Questions as a way to evaluate your ability to, Measure the performance of the feature from different perspectives such as the impact o…
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2 years ago · 2 likes · My PM Interview

Here is the complete list of all Product Metrics Questions & Answers asked during Product Management Interviews for you -

  1. How would you measure the success of Lyft Shuttle?

  2. How would you evaluate the success of Reactions on Facebook?

  3. How would you evaluate the success of Instagram Stories? [FREE]

  4. How would you set goals for Facebook Events?

  5. How would you measure the success of Gmail?

  6. How would you measure the success of Amazon Echo?

  7. How would you measure the success of Facebook Stories?

  8. How would you measure the success of Google Photos?

  9. Success Metrics for Airbnb’s Experiences feature

  10. What metrics would you look at as a PM for Instagram ads?

  11. How would you measure the success of Facebook Save feature?

  12. How would you measure success for Instagram Reels?

  13. How would you measure the success of Facebook Likes?

  14. How would you measure the success of the Facebook Friends feature?

  15. What is the most important metric for Slack and why?

  16. How would you go about setting goals for Instagram hashtags?  

  17. How would you measure the success of YouTube?

  18. How would you measure the success of Reddit?

  19. What metrics would you look at to evaluate LinkedIn's success?

  20. Instagram is launching video calling. How would you test and measure its success?

  21. What do you think is the most important metric to track in Google Search and why?

  22. How would you measure the success of Google Hangouts?

  23. You are the PM for Facebook Live. What are your priorities?

  24. What metrics would you look at as a product manager for Instagram ads?

  25. You launched a new feature that determines whether a Facebook message was read by a recipient. What metrics would you collect? How would you know the feature was a success?

  26. Identify one metric for Facebook Marketplace that the whole team should monitor daily.

  27. You are PM of FB Events and you saw an overnight drop in RSVPs by 10%. How would you go about determining what happened?

  28. What metrics would you use to track the improvement of sense of community within Facebook Groups?

  29. How would you measure the success of Google Photos?

  30. How do you measure success of the Facebook Fundraising feature?

  31. You are the PM of the Facebook timeline. How would you measure retention?

  32. You notice a spike in the number of user-uploaded videos on your platform in June. What do you think is the cause, and how would you test it?

  33. How would you measure the success of Facebook Friends feature?

  34. What goals would you set for a Facebook Dating feature?

  35. What is the most important metric for Uber Eats? Why?

  36. What are the success metrics for Facebook Live at the growth phase?

  37. What is the most important metric for Google Docs and why?

  38. Imagine you are the PM in charge of Reactions on Facebook - the new way to interact with posts by using “love”, “haha”, “wow”, “sad”, and “angry” reactions. What would success look like in terms of number of non-like reactions per post at launch and how do you come up with this? Would this number differ by reaction? Why or why not?​

  39. Around 40% of reviews in Amazon are fake. As a PM in Amazon, how will you tackle the problem? Break your answer into 3 parts — 1. How will you identify a review is fake? 2. What action will you take? 3. If the number of fake reviews are decreased, what will be the impact?

  40. You are the PM who launched Instagram videos. What would be the goals and what would be the success metrics?

  41. Late deliveries lead to customer churn. What data we should look at to prove this hypothesis for a food delivery app?

  42. You are a PM for an e-commerce company. Due to some mistakes, the data team lost all key metrics. What are the metrics you will track as PM?

  43. How would you measure the success of Uber Ride?

  44. How do you define success for Yelp reviews?

  45. How should you decide whether to autoplay videos on the newsfeed? What are the metrics for success?

  46. You are the PM of the "Share" feature on Facebook. How would you measure the success of this feature?

  47. How would you go about setting goals for Instagram hashtags?  

  48. How would you determine success for the Facebook profile verification checkmark?

  49. Users are having decision fatigue on the Uber Eats food delivery app. What kind of success metrics would you use to check the impact?

  50. How would you measure the success of Uber Grocery?

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  51. How would you measure the success of Google Calendar?

  52. How would you measure improvements made to Facebook messenger?

  53. You are part of Reddit Product Management team. How would you measure the success of Reddit?

  54. You are the PM for Facebook Pages. What features would you prioritize?

  55. What metrics would you track if you were PM of Facebook Birthdays?

  56. How do you define the goals and metrics for Facebook Newsfeed?

  57. What are the important metrics a PM for a luxury goods eCommerce website should look at?

  58. Consider there is a company say LinkedIn. Which are the top three metrics you would see first thing in the morning?

  59. If you were the PM for Lyft, what dashboard would you build to track the health of the app?

  60. You are the PM for Facebook, Instagram. You want to add new "Mute showing food" feature. How do you measure success?

  61. Instagram recently decided to hide like counts on posts. How would you measure the success of this new feature?

  62. What do you think is the most important metric to track in Google Search and why?

  63. How would you change the Amazon Fresh experience and how would you measure them?

  64. What metrics do you think are most important for evaluating the success of Facebook’s Workplace product?

  65. Suppose that you're the Chief Product Officer of Swiggy (an Indian food delivery app). What are the top 3 metrics that you would track?

  66. How would you describe and assess how the Uber Marketplace (the matching platform) is doing, for UberX?

  67. You are the PM for Amazon's cart page. How would you build a dashboard to measure success?

  68. Let's say that Facebook would like to change the user interface of the composer feature (the posting box) to be more like Instagram. Instead of a box, Facebook would add a "+" button at the bottom of the page. How would you test if this is a good idea?

  69. How do you measure the success of Airbnb online experiences?

  70. How would you measure the success of the Netflix recommendation engine?

  71. Facebook wants to split its newsfeed into two. What metrics would you look at to validate this decision?

  72. Set goals for Facebook notifications.

  73. How do you measure the success of Instacart?

  74. Say you're the PM of Facebook and you have launched a new feature X with 20% engagement. How will you know if the overall engagement of Facebook has increased/decreased or remained same?

  75. How would you measure success if you were to build a Facebook Events feature from scratch?

  76. How would you measure the success of Google Hangouts?

  77. Let’s say we want to figure out for any Facebook user, who their best friend is so we can prioritize showing their content in the News Feed. What product signals and metrics (max 5) would you use to determine who a user’s best friend is?

  78. Pick a feature from a product of your choice & tell us how will you assess the success of that feature. Assume it is being launched now.

  79. What are the key metrics to be captured for a streaming service product?

  80. What goals would you set for Instagram Reels, as an Instagram Reels product manager?

  81. Facebook is running a test where they hide the like/comment/share bar of each Newsfeed post in the ellipses menu (3 dots in the corner) to increase the density of the feed. What metrics do you expect to move? How do you decide to fully roll out the feature?

  82. What are the success metrics for Google Maps?

  83. How would you define meaningful social interaction for Facebook? What metrics you would use to evaluate?

  84. What are 10 important metrics for Spotify under engagement category? Which one would you improve? Why?

  85. Imagine you are the head of Product at AirBnb. What are the top 2-3 metrics you would monitor?

  86. How would you measure the success of the Facebook photo upload feature?

  87. How would you measure the success of Uber Freight?

  88. What's the north star metric for Google Calendar?

  89. What metrics would you focus on as the PM for YouTube?

  90. You are PM of FB Login used by 3rd parties and you notice successful logins metrics is down on a Monday morning. What will you do?

  91. You are a PM for Instagram stories. You are considering increasing the expiration time of the stories. What metrics would you look at to make this decision?

  92. How would you measure the success of YouTube TV?

  93. Engagement is going down by 10% month on month for your product. What data /metrics would you look at?

  94. Facebook's DAU is decreasing 15% per week from the last 3 weeks. Find out why.

  95. How would you assess the opportunity for showing "You may also like" block along with the existing ads block on Google Shopping?

  96. What metrics would you use to measure notifications at Facebook?

  97. What are the top 3 metrics you would track for Quora?

  98. What goals would you set for Facebook Jobs?

  99. What is the success metric for Airbnb's booking experience?

  100. How would you sell an employee training service to employers?

  101. What would be the top six metrics for WhatsApp? Now pick one from the six. Tell me three things you would do to improve that metric.

  102. How would you find if a customer is brand agnostic or not when shopping?

  103. You are the product manager for Instagram stories. How would you measure success at launch?

  104. How would you measure the success of Medium?

  105. Amazon just started a pharmacy business. How would you ensure success of the business?

  106. You are the PM for a COVID-19 information portal. What are the goals that you will set for the team?

  107. You’re the PM for an e-commerce marketplace and you’re responsible for the recommendations feature. In the past quarter, you ran an A/B test for your new feature and you’re supposed to present the results to the execs. What metrics would you present to them?

  108. You are a PM for Facebook Events currently focused on growth. What would be your North Star metric?

  109. How would you set the success metrics of Facebook Dating?

  110. Define the success metrics for videos on the Facebook Newsfeed.

  111. What should be the goal for Facebook Live?

  112. What metrics will you use to calculate the happiness index of customers for the Medium blog?

  113. How would you test the LinkedIn feature "People you may know" when you don't have any data to base your decision off of?

  114. How would you measure the success of Walmart+?

  115. How would measure the success of LinkedIn Jobs?

  116. How would you measure the success of iPad Pro?

  117. How would you measure the success of Facebook Posts feature?

  118. What are the metrics you will track if you own Google Docs?

  119. How would you measure the success of Uber Instant Pay?

  120. What metrics would you take into consideration for Instagram's swipe left to open camera to post a new picture? Pick one or two metrics and provide the reasons for picking them.

  121. You're the PM for Google Cloud storage. How would you measure success?

  122. Imagine Facebook doesn't have any marketplace product and you have been tasked to build it. What is your mission, goal and success metrics?

  123. What goals and success metrics would you set for buy & sell groups?

  124. Make an argument for offering some free storage space to Google Photos users.

  125. What KPIs do you think Gmail monitors?

  126. What would be the next big feature you would launch on Uber to improve Customer Retention and Average Spend?

  127. What are product success metrics for the Uber Split Fare and how you measure it ?

  128. If you were the head of product at AirBnB, what metrics would you look at to determine success over a 2-year time horizon?

  129. You are the product manager for Lyft Direct Debit Card for drivers. The product just launched. How do you build this product's first dashboard?

  130. What is the best metric to track projects in that are in a tight schedule.

  131. You're the PM of Facebook Birthdays. Birthday greetings drop one day; what do you do?

  132. Your team is proposing removing the profile photo upload step in the onboarding flow. What metric would you look at?

  133. What would be the metrics that you'll focus on to launch YULU bikes in Tier 2 cities?

  134. How would you measure the success of stripe check out page?

  135. How would you measure the success of stripe billing?

  136. What metrics would you use to measure success in designing the estimated time of arrival?

  137. How would you measure the satisfaction of hosts on Airbnb?

  138. How do you know your product is creating value? How do you know if a particular feature or enhancement is creating value? Is it possible to create negative value?

  139. As a Product Manager for Fitbit, what would be a metric you would care about and why? How will you implement a feature to improve that metric?

  140. What metrics do you think are important to Yelp?

  141. How would you measure the performance and health of a Netflix Original?

  142. Set goals for Facebook Stories.

  143. What is the north star metric for Yelp?

  144. How would you go about validating the need for an app to split the bill when people go out to restaurants or bars?

  145. We're launching hashtags on Instagram for the first time. What are your goals?

  146. Design a product for Podcast recommendations.

  147. What is your favorite game? What feature would you create for this game? What metrics would you look at to determine if this is worthwhile, before spending a single engineering dollar?

  148. How would you decide where to establish a Pizza restaurant ?

  149. Suppose you're the PM of an API that can analyse and categorize user's spends. What are the key metrics you would track to measure the success of this feature?

  150. You are the product manager for a News App. What metrics will tell you that you should discontinue the product?

  151. You have received bad press about our product. What is the first set of metrics that you would review?

  152. How would you get Sales Professionals to post more links on LinkedIn? What metrics would you look at?

  153. How would you set a goal for Life Events on Facebook?

  154. How would you measure the success of Instagram's activity feed?

  155. How would you measure success for Facebook Events?

  156. As a PM candidate, how would you measure if LinkedIn is better for iOS or android, given that the look and feel is same across both platforms?

  157. How would you decide if Facebook should invest in the space of Volunteering? Set the success metrics.

  158. Imagine that in your daily routine of checking conversion funnel, you realize a 20% drop in checkout funnel. What would you do?

  159. You are the PM for a certain feature. What dashboard would you build to monitor its effectiveness? What metrics would it include?

  160. What metrics would you look into when Amazon is losing 10% of its revenue monthly?

  161. Set a goal for Facebook groups admins.

  162. What is the Lifetime Value of an uber user?

  163. How would you measure the success of Messenger Rooms?

  164. How would you measure the success of Shazam?

  165. How would you design an iron for a blind person?

  166. How would you measure success of Twitter Lists?

  167. How do you measure success of Google Maps in shopping mall?

  168. How would you measure engagement for Netflix?


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