Mastering Product Led Growth - Activation
From Setup to Habit: How Team-Centric Activation Unlocks Growth in Product-Led Models
In a product-led growth (PLG) model, focusing solely on individual users can be misleading. PLG often begins with one user, but real momentum comes when an entire team engages with the product. As one expert explains, “most PLG strategies still revolve around activating the individual user…[but] if just one person gets value while the rest of the team remains passive, growth slows down”. In other words, teams – not lone users – are the true unit of value and monetization in B2B PLG.