How would you improve YouTube? - Product Improvement
Google Product Manager Interview: Product Improvement - How would you improve YouTube?
How to Answer Product Improvement Questions?
Here is a step-by-step framework, you should follow while answering product improvement interview questions during your interview:
0. Pay close attention to the keywords in the question.
1. Describe the Product. (P)
2. Ask clarifying Questions to trim down the scope of the question. (Q)
3. Define the Goal you want to achieve. (G)
4. List the User Segments and select one segment to focus on. (U)
5. List and prioritize the Pain Points for that segment. (P)
6. List out your Solutions to solve those pain points. (S)
7. Evaluate all the solutions and prioritize them. (E)
8. Define Metrics to measure the performance of the solutions. (M)
9. At the end, Summarize your answer (S)
(PQ-GUP-SEMS) -> Mnemonic to help you remember the steps & their order.
Let’s get started with the solution (remember to follow the framework),
Step 1: Describe the Product. (P)
Once, you are clear with the question, start by explaining your understanding of the product. Cover the following things about the product,
What does the product do?
Who uses it?
How are they using it?
What pain point is it solving for the users?
Youtube is an online entertainment cum video-sharing platform, where users come to view, like, comment, share, upload, and monetize their video content. This platform not only entertains but also helps learners, with its wide range and variety of subjective content. The primary target audience of youtube involves information or knowledge seeker, childrens, music lovers, skill developers, entertainment lovers, Vlogs, or event followers.
Content Creators on YouTube can upload their content by creating channels and viewers who are interested in a particular topic can subscribe to such channels.
YouTube currently works in a freemium model by keeping most of its content free and showing a lot of ads. Users can however subscribe to YouTube Premium for ad-free content which can be downloaded and watched in offline mode.
YouTube also offers YouTube Music (Video Music streaming service by YouTube), YouTube TV (Live TV with 100+ channels), and YouTube for Kids (Videos specifically made for Kids (<18 years) of different age group).
YouTube can be accessed from a desktop web, desktop app, mobile web, and mobile app (Android, IOS, Windows).
Some of the major competitors of YouTube (for viewers) are Facebook, Instagram, Snapchat, TikTok etc. and YouTube (for publishers) are Vimeo, Twitch, Hulu etc.